Running out of ideas for content? Want to create posts that get loads of comments and shares? Check out these 61 tips that will help you generate awesome content like clockwork.
I asked all the experts, “What’s your best tip for a new blogger who wants to consistently create epic content?”
You’ll never run out of content ideas again. And soon you’ll be creating epic content that gets the buzz you’re looking for.
Amy Lynn Andrews
Joshua Fields Millburn
Marieke van de Rakt
Dustin W. Stout
Batch scheduling has revolutionized my ability to create great content consistently. When I first started blogging, I used to write blog posts, edit podcast episodes, create social media and blog post graphics, and other admin tasks all in the same day. The time it took to shift from one task to another decreased my focus and left me feeling distracted and less passionate about what I was creating.
Batch scheduling now lets me group similar tasks together so I can stay “in the zone” without my attention being directed elsewhere. I get a lot more done in a smaller amount of time, which is any blogger’s dream come true. Consistency only comes by experimenting with your creative process to increase your productivity and focus.Consistency only comes by experimenting with your creative process Click To Tweet
Always make sure to put your targeted user first. It’s not about creating content about yourself but about creating content that answers the questions real people have. If you always make sure to create content that delivers value to real people, that helps them, educates them, informs them, entertains them… you will never go wrong and you will consistently be able to publish epic posts that people love to consume and share with their family and friends.create content that delivers value to real peopleClick To Tweet
One of the reasons I fail at doing something consistently is allowing roadblocks to get in the way, and with content that can often be a lack of ideas. When you can’t think of an idea, you stop writing, and when you stop writing for a bit, it can become like a disease and it’s hard and harder to get started again.
So before you get started writing epic content, write out 12 great ideas, one for each month, and do some research to prove that it can be great content. Then, when it comes time to writing, what can often be the most annoying part (the idea), is already completed, and you can focus on the writing / execution part.before you get started writing epic content, write out 12 great ideasClick To Tweet
New bloggers need to figure out two things: how to be helpful, and how to be different. There are literally tens of millions of blogs – you need to find a way to stand out from that crowd while still solving problems and helping people. Long form content has been working for a long time – but it’s not going to work if it’s not distinctive or useful. You can also use graphics, videos, or other media (like we do here) to make it stand out more.
Try to figure out how to position yourself so that everything that you produce is memorable. One way to do this is to spend time doing competition analysis. Look at the 50 best blogs in your niche and figure out why they’re successful, what elements you can replicate, and what things you can improve on. This will give you a lot of ideas.
Lastly, don’t rush. You don’t need to put out five posts a week. Sometimes I spend a whole month researching and writing an article. Most of the time people notice the effort and reward it. We want to make this a successful long-term business – and that takes time.New bloggers need to figure out how to be helpful, and how to be different.Click To Tweet
Before I start let’s understand what is an epic content?
Epic content is the content that makes people freeze whatever they’re doing to read, share, and link to it.
Following are some essential elements that make a content epic:
1. Emotions – Whatever types of content you are creating (i.e blog post, video, images, etc.) it must have some kind of emotions, whether it is a negative emotion of positive. Both types of emotions have the ability to make content go viral, but positive emotion gets more shares, likes, and comment than negative.
Jon Morrow is the master of using emotions. His epic post “How to Quit Your Job, Move to Paradise and Get Paid to Change the World” is a perfect example of positive emotional content.
2. In-depth and highly useful – Trust me your audience has been bored with general articles (i.e How to, Number of ways…., etc.) if you want to make your blog post super successful offer them something fresh in-depth and highly useful.
Brian Dean from Backlinko successfully uses this method for his blog. Every post he writes gets a warm welcome from his readers because they know it must have something unique and fresh for them.
3. Curated content – Remember, you can’t always satisfy to your audience with your own thoughts. Sometimes you need some external resources to support your thoughts. It’s called content curation.
Neil Patel doesn’t hesitate to curate content. He uses outbound links in his posts much as they are required to make that post perfect.
At last, your hard work and sometimes luck also play important roles in making your content epic.emotions have the ability to make content go viralClick To Tweet
Do your research and read up on how your competitors write their content and be sure to take notice of their formatting and style. Then put together a quick table of contents on how you plan to make your content more thorough and better than theirs.
Try to find a unique angle that your visitors can relate more to and you’ll be good to go!find a unique angleClick To Tweet
There are two key elements to consistently creating epic content.
An essential skill lies in the research that you undertake. Short posts will not cut it because you need to provide enough information in and around the topic to provide confidence. You need to convey that you know what you are writing about and that you are not just ‘winging it’. It is okay to quote from other respected individuals and sources as long as it supports your direction. It is also okay to leave some questions unanswered. Displaying your enthusiasm through the depth of your research will repay you.
Understanding what works well for your audience and what might work well for a wider audience should be a strong consideration. Learning to tweak on the foundations you’ve established will pay out considerably. However, as you might be a fledgling blogger who hasn’t had the chance to understand what works best, sometimes asking others what they perceive to be important is a good substitute. In WordPress there are plugins that allow drafts to be viewed without handing over a login. Peer review is always a great way of gauging whether you will get a good response. Competitors aren’t always enemies because a lot of established blog topics are saturated. Position, or your unique angle, is more important.
One final thought to consider is that writing epic quantity doesn’t always equal epic content. The simpler ideas executed efficiently are more effective for big audiences. Remember to show your passion for the topic.writing epic quantity doesn’t always equal epic contentClick To Tweet
Creating EPIC content is a science. You need a winning formula again and again to win the audience. The best technique to create an EPIC content is checking relevant threads at Reddit. People at Reddit are very creative while asking questions. Just analyze all the questions and see which one is getting maximum attention.
Once you find that one wining title on the reddit, now go to buzzsumo.com or content explorer tool at ahrefs.com. Enter your target keyword in the search box and see what best titles are working in the industry. Play with the titles little bit and you have a winning title for your blog. 🙂Creating EPIC content is a science.Click To Tweet
Amy Lynn Andrews
For consistent content creation, first, determine how long it takes you to create one piece of content (a blog post, video, podcast, etc.). Factor in all aspects of the process including research, production, editing and initial promotion. Next, block out solid, repeating chunks of time on your weekly or monthly calendar to accommodate the required hours. During these creation sessions, block out all distractions, turn off all notifications and focus.block out all distractionsClick To Tweet
To create EPIC content, my best tip is to never forget your WHO. Who you are writing for? Who you are trying to reach? Once you’re super clear on your target audience and who you want to attract, you can figure out what they want to know and what topics interest them, and continue creating epic content that will attract the right people.
Not sure what your readers want to know? Figuring it out doesn’t have to be hard. Start by reading through your own comments and emails from your readers. What are they telling you? What are they saying they are struggling with? Or what posts do they love the most? If you don’t have a huge audience, look at comments and most popular posts of popular blogs that do attract the same audience you’re after. You can also turn to other places like Facebook groups, Reddit and Quora to see what people are asking about your niche. Then create content that speaks directly to these people, using their own words.never forget your WHOClick To Tweet
Don’t rush your publishing schedule.
Creating epic content is hard work, and it gets harder if you want to do it consistently.
And as bloggers, one of the biggest pressures is the pressure we place on ourselves. Give yourself enough room to breathe.
Adjust your publishing schedule to give yourself extra time, and to ensure that your audience gets chance to consume all of this awesomeness you’re creating for them.
Make sure you have enough time to research, plan, write, edit and promote. Promotion is the big one. If you don’t put enough time into the promotion then chances are you’ll have wasted your time.
Don’t let your epic content gather cobwebs in the far reaches of the web. Plan out a strategy that will put your content in front of the people that need it most.
Finally, every post doesn’t have to be entirely mind-blowing. Just remember that it doesn’t always take epic content to solve your audience’s problems. Solving your audience’s problems should always be your priority (unless your blog is in the entertainment sector).Don't rush your publishing schedule.Click To Tweet
More often than not, when you start up a new blog, you get seriously overwhelmed with the amount of work that you have to do: all that researching, writing, publishing, distributing, networking, and brainstorming is harder than you may think at the beginning, especially if you’re woking in a team of one (like me). So, staying consistent with your content can become a serious challenge. The only solution here is to be organized. Start planning. Set deadlines. Stay focused. And most importantly, be realistic. If you’re under-resourced, you probably won’t be able to produce and distribute long-form high-quality content every week, right? You have to understand what you’re capable of and go from there — otherwise, you’ll simply burn out. Once I had to stop blogging for nearly three months because of that!
So my best tip: know what you’re getting into before you get into it. But once you do, be strategic with the resources you’ve got and plan everything in advance. After all, if you want to create epic content on a consistent basis, you first have to become an epic planner! So from now on, your best friends will be time management softwares, day planners, and content spreadsheets. Good luck!Start planning. Set deadlines. Stay focused.Click To Tweet
If you are a new blogger, you should choose your niche wisely. Otherwise, you will feel soon that you don’t have any more topics to write about. When you are deciding in which niche to start your blog ask yourself three questions:
- What are people searching, what needs do they have?
- In what field do you have experience?
- What are you passionate about?
If you find a common answer, then you found your calling.
To consistently create epic content you should never stop learning and testing. You can write an article about how to get 50,000 subscribers in a year if you read several posts on this topic, but if don’t have social proof then you won’t have credibility. Your advice must come from experience and not (only) from theory.
Also, pay attention to the format that your posts have. I sometimes see articles that seem interesting, but they are tough to read. For example, one simple basic rule that bloggers often ignore is to organize your content in short paragraphs. Long doesn’t always mean better.
I know that most of the experts recommend you to write long, in-depth articles of over 2,000 words, but if you don’t feel you can write so much about one single topic, then don’t do it. Readers have a short attention span, and if you are long-winded, and not providing value, they will get bored and leave your site. You can read more about what the anatomy of a perfect blog post is here.never stop learning and testingClick To Tweet
Know your audience. When you clearly know who it is you are speaking to (or writing for), you’ll know what matters most to them and you can really hone in on those subjects, (aka epic content). Providing content that hits at the heart of what your target readership cares most about, they’ll feel more connected to you, holding you at a higher level of creditability and trust, making you an authority in an area that truly matters to them. Don’t just write about what every other blogger is writing about because it’s popular right now. Get a little personal and dig deeper. Share personal stories to help create reliability. Share immediately actionable steps or tools to create trust. Share resources that prove your creditability and authority in this field. And don’t be afraid to “break the rules”. Write longer posts when you have something important to say or share. Use case studies and don’t be afraid to talk about when things didn’t work. Your audience will respond to your honesty, and your content will consistently stay epic.Know your audience.Click To Tweet
Business and Marketing
If you want to consistently create fantastic content, there are two main things I would suggest.
First, ALWAYS plan ahead. Create yourself a calendar and always try to have a few weeks of blog titles and topics ready ahead of creation time, so you’re not in a panic trying to come up with something at the last minute. Stress and writing do not mix.
My other suggestion is to try and keep your mind open to ideas at all times. This may sound funny, but it’s really helped me. I find inspiration in many things, including exercising and networking. I find that when I’m doing things I enjoy, ideas often creep into my head. Being happy gets the creative juices flowing, so you need to take advantage of that. I keep a list on my phone handy, so I can easily jot down new ideas before they are forgotten. Then, ideas from that list are transferred into my existing calendar for creation when I’m ready.keep your mind open to ideas at all timesClick To Tweet
Before writing your content, target the demographic and geographic region within your niche. If you decide to write about a technical related subject, then your content’s language should be designed for tech savvy readers. Make sure to add footnote and references in regards to using some abbreviations of technical terms. Don’t assume people know what you are talking about. Be concise, precise and clear. You have to document your claim. However in casual writing, you can promote a story to back up your claim.
Great content starts with a catchy title and description to get a target reader’s attention. People love to read about personal stories, this way you connect with your reader on personal level. Provide some great solutions which can add value to your content. If you don’t have an original solution related to a niche, make it stimulating, brainstorm, ask questions so your reader cares to comment on your article. Some people say avoid bragging, but I disagree. It is ok to brag about your experience but you should share the lessons learned along the way in your journey. Be careful in writing, people misunderstand and get offended easily. Get the reader to connect with you on emotional level. Because if you succeed to do so, you have reached the goal.Great content starts with a catchy title and descriptionClick To Tweet
Create a routine where you have writing on your schedule. When I cheat on this, I don’t create content at all. When I block time each week to create content and don’t break my own rules…it works great. So, block enough time for content creation and then don’t cheat. 🙂block enough time for content creationClick To Tweet
In marketing there are patterns, and we copy ‘what works’, we can also break the mold. For instance, don’t tell everyone ‘You Rock!’ at the end of your message. I’ve had three already today in relation to round up posts (like this one) 😛 But I am guessing Eli has enough of a sense of humor for him to handle me sending this as my suggestion. Find a way of being confident in being you – Joey Giangola and Brian Wallace are great at this. Explore, be playful, enjoy.Find a way of being confident in being youClick To Tweet
The best piece of advice I can give is to write from the heart and add your own opinion to the piece. Don’t be just a faceless blog. Let your readers get to know the real you.
Another piece of advice is to do your writing in concentrated seating. Many people think I actually work two hours a day when I say I work an average of two hours a day. That is not very efficient way to work. I do all my work on Monday and timestamp all the posts to go live over the week. That works out to about two hours a day, but it’s really one day of work and six days of rest. 🙂Let your readers get to know the real you.Click To Tweet
We’re only fooling ourselves that everything needs to be epic.
Everything we put out for others to consume is already epic, because we’re opening ourselves up to critique, belittlement, and crushing disappointment if others don’t like it.
And we continue to do so, even when harsh voices tell us not to – because all we really need is our own validation that we did the best we could, every time we hit Publish.
So embrace the blank screen. Embrace the empty mind. Embrace the still keyboard.
Because sooner or later, the next epic chapter of that which is uniquely you will be live for everyone to see.
And that, my friends, is truly epic.We’re only fooling ourselves that everything needs to be epic.Click To Tweet
Epic is grand, herculean, monumental. I’m not sure it’s possible to create epic content on a consistent basis, not as a newbie and not as an experienced blogger either.
Creating good content requires you to put your reader first and to make sure your content is valuable to him—your content must make a true difference. Creating good content also requires experimentation. When we try something new, we can’t always succeed; sometimes we fail. But we learn from our failures and can create better content when we keep experimenting, learning, and writing for our readers.
Epicness is built over time. Just like Rome.Creating good content requires experimentation.Click To Tweet
You need to time block a part of your day and commit to researching and creating the epic content without disruption or distraction.time block a part of your day and commitClick To Tweet
If you want to be be able to create awesome content on a regular basis, you should pick a topic that you are really passionate about. Also, you should be expert enough to provide an added value to your readers. Try to keep alive your interest by constantly reading and learning new things within your niche. Getting positive feedbacks from your audience and accomplishing goals, will keep your passion on fire.pick a topic that you are really passionate aboutClick To Tweet
To consistently create epic content, you need to understand why people share. What makes some content more viral? It’s not random, luck, or chance, there’s a science. Six key factors drive what people share, and in Contagious: Why Things Catch On I put them in an acronym called STEPPS, which stands for Social Currency, Triggers, Emotion, Public, Practical Value, and Stories. Understand these six and you can consistently craft contagious content.you need to understand why people shareClick To Tweet
Creating consistent and epic content takes an excruciating amount of time and work. It’s not easy to take a topic and write comprehensive and resourceful material that’s 3,000-10,000 words. It’s even harder if you’re working towards a deadline because your post will be limited to what you can achieve in that time period as far as the resources, images, references, etc. that you are able to find.
Here’s my secret. Every week I spend time coming up with ideas and topics for new blog posts. Anything that I believe is a good topic I will create a draft post for in WordPress and do 5-10 minutes of research: copying and pasting any relevant information, resources, quotes, or images that I find.
Now, in your day to day surfing, you’re guaranteed to come across some killer quotes, images, facts, studies, resources, etc. Normally, if I didn’t have any draft blog posts, I would likely just pass by them but now I have a place to store all these killer pieces of content. Make a place for the amazing bits and pieces of relevant content you find while you’re surfing, and copy and paste it into the appropriate draft blog posts.
When doing this, remember to take your time. As weeks and months go on you will start to build a library of dozens of draft blog posts and you’ll slowly start to gather best content, little by little.
Eventually, your posts will slowly get to the point where there’s enough great content notes. When you get to that point, you can then spend a few hours to go through all your notes and resources that you’ve been compiling and start to categorize and format everything. A few hours to develop a solid structure for the post and another few hours of writing and you’ll have completed an epic piece of content.
I currently have well over 100 draft blog posts in my WordPress, some have been there for over a year. All of them will be epic once published.remember to take your timeClick To Tweet
1. Keep learning about your specialty. This includes both reading and taking action. If you commit to learning and growing, you’ll pick up new ideas and knowledge that you can share with your readers.
2. Set a scheduled time each week to write and stick to it. Being consistent is perhaps the most important factor to success with blogging.
3. The people who are creating the best content are enthusiastic about learning and mastering what they are writing about and it shows. If your goal is to run a blog just to make a lot of money, then you’ll likely lose out to others who are really committed to creating value for their readers.Keep learning about your specialtyClick To Tweet
Get extraordinarily good at organizing your research. You’ll find that, as you start to write increasingly meaty pieces, you’ll take weeks or months to chip away at an epic post. It’s easy for useful notes, stories, anecdotes, data points and more to get misplaced along the way. And that might seem unfortunate for the post you’re expecting to use it in — but think of how annoying it will be when, a year from now, you want to write a post on a similar subject, you want to find some of the data points you didn’t use in that early post, and you have no idea where they are.
Research is to bloggers as fabric is to fashion designers: it’s expensive, and you can’t bring your creation to life without it. So, like a designer organizes her fabric in clearly labeled closets and on warehouse shelves, organize your research in a tool built for note management and organization. That might be Evernote. It might be Airstory. Or it might be Dropbox for a while, if you’re very good with folders.Research is to bloggers as fabric is to fashion designersClick To Tweet
Website / Twitter
Epic content. It can be so many things…but to do it on a consistent basis is tough.
For me, when I am looking to create epic content – I look to do something no one else has done. A great start is to follow something like Brian Dean’s skyscraper technique. And when done right, you’ll have great results.
I’m a fan of trying something different with my epic content. I do this, because it stands out.
For example, most round ups usually top out at 40-50 participants. When I decided I wanted to tackle a round up post on social media management tools, I made sure that I would have at least 100. I mean, that’s got to be pretty epic, right?
Not only did I set a goal of at least 100 participants, I wanted to make it easy for readers to filter the results of the content. So I created a custom template that would not only set apart the post visually (as I have seen very few round ups with this type of layout), but also had filtering built straight into the blog post.
Best of all, the post has over 5,500 social shares to date and continuous traffic.
Another example of making your epic content stand out is to REALLY go above and beyond what anyone else has done.
We’ve all seen list posts. They are everywhere.
You’ve seen posts with 50 or even 100 items.
I wanted to create an epic list post that would not only blow those away, but do something intuitive in the process.
I’m talking about a list with over 500 social media tools (now nearly 600). The problem with most lengthy list posts is that you have to endlessly scroll through the results to find what you need.
I knew that to truly make it epic, it needed to be able to be filtered/searchable. So that’s what I set out to do. Create an epic piece of content that could be filtered based on your search criteria.
You can search the tools by social media channel, whether it is free or paid, most upvotes, or even a specific keyword.
It is truly epic with over 8,000 social shares.
Look, epic content takes time. But to do it consistently (and awesomely) means that not only do you need to crush it with the content, but to present it in an unprecedented way.
And to be consistent, you’ll need to set a schedule and goals to achieve. Just like the examples I gave above, I knew what the baselines were and proceeded to take approaches that are not commonly done. And the results show.
Chances are that not every blog post will be epic, but if you aim to do 4 of them a year – you’ll be well on your way to creating epic content consistently.look to do something no one else has doneClick To Tweet
Content marketing is aimed to attract relevant audiences to your website. Your content must appeal to your niche, so your readers will keep engaging with your articles. Epic content usually refers to posts of the highest quality that are well researched, providing extreme detail into a topic or subject, and build authority.
Readers should find this content precious and informative. It should be the type of content that is not available anywhere else on the Internet. It is the kind of content that draws search engines that rank the site higher.
To create epic content consistently, create a system that will allow you to identify topics that are most appealing to your target audience. Research your topics thoroughly, write detailed long-form articles and don’t forget to include stunning visuals and references of the highest quality.Your content must appeal to your nicheClick To Tweet
Killer curation is a new bloggers secret weapon. When you’re a new blogger what you want is traffic and attention and the best way to do that is to watch your news feeds, track trending articles and experts and create articles that feature these experts along with your own point of view commentary. Then be sure to include the Twitter handles and images of the experts who you featured in your article, create social shares that reference them and then enjoy the attention, traffic and new relationships.Killer curation is a new bloggers secret weapon.Click To Tweet
Creating epic blog content isn’t about publishing the longest, best written, best supported, and most visually captivating posts ever. It isn’t even about publishing something brand new that has never been talked about before — because let’s face it, in most niches that’s damn near impossible.
Creating epic content is all about publishing helpful, straightforward, and easy to follow solutions to specific problems your target market has. Because let’s face it… there’s nothing more annoying than searching high and low online only to find outdated, irrelevant and convoluted solutions to your biggest problem(s).
If you’re a new(er) blogger, don’t complicate things. You can create epic content by solving problems in a clear and concise manner. The first step, however, is to dig through forums, comment sections, social media, and anywhere else your target market posts their questions. Find out what they are asking, and determine how you can offer a better and more concise solution than what is currently available online.You can create epic content by solving problemsClick To Tweet
I will assume that you already know how to create epic content. That is a topic that easily can fill several books.
If you are unsure what epic content looks like, you can check out my post on how I used Blogger Outreach to get featured on 158 Blogs in 14 months. That post has 152 comments.
Step 1: Crack the code
It´s all about cracking the code on how to do something once.
Then you know roughly how much time it will take you (most likely it will take you less time the next time you are doing the same kind of project.)
Creating an epic post can easily take you 20 hours.
But it will be worth it, if you do it right.
Step 2: Schedule it in your calendar
The next question would be, how often do you want to publish epic content on your blog?
If your answer is two times a month, then you need to put aside 40 hours (20 hours x 2) in your schedule to do it.
Then it´s just to follow through.
No need for magic here.
Just self-discipline and action.how often do you want to publish epic content on your blog?Click To Tweet
Before creating “epic content”, take a step back and ask yourself what your goals are for creating the content in the first place, because this can inform how your content is structured and shared. Also don’t spread your wings too far at the start, focus on quality and not quantity. Make your content timeless.ask yourself what your goals are for creating the contentClick To Tweet
Write every day, record yourself speaking on audio everyday and read other amazing bloggers in your niche’s content everyday. You will quickly be able to make awesome content consistently doing those 3 things.Write every dayClick To Tweet
To create “epic” content you must understand your audiences deepest wish and address their greatest fears or desires. What do they obsess about that keeps them up at night? Here’s a tip, people are addicted to results. What do people say at the dinner table when they share what happened during their day? “I’m getting a promotion”, “I’m being published”, or “I met my soulmate”. The result, “meeting your soulmate” is more appealing than the “dating” process. When someone offers you a specific result that aligns with the obsessions keeping them awake at night, it’s very difficult to pass it up. Remember, it’s not that someone wants endless blog tips about exercise, it’s that they want to look good.people are addicted to resultsClick To Tweet
If you really want epic content of value to other people, the best thing you can do is constantly experiment.
The best content comes from experience. If you’re not testing things, then you don’t have results to talk about. If you want people to pay attention to you then you need to write about things you did or learned as a result of real life experimentation.
If you’re struggling to come up with ideas for epic content you’re probably not taking enough action. Go out there and do something, then write about it.Go out there and do something, then write about it.Click To Tweet
There are several aspects to creating epic content for a website. Here are my suggestions for doing so.
1. What does your audience want?
This is the most important aspect to creating website content. When publishing a website, you need to know what content your audience wants to read, view, watch, download, etc. Then give it to them. Content need not be long or detailed, although it can be. The key is offering content an audience wants.
2. Determine popular content formats
Once you know what your audience wants, develop a system or content templates if you will that can easily be implemented when producing content. A website may offer several formats. This is not only important for serving an audience, but it also helps streamline the publishing process.
3. Improve on existing content
It’s good practice to publish content that’s better than content already on the web especially if covering topics already published online. Therefore, research what’s out there on the Web and set out to do something either better or slightly different. You want to distinguish your website.
4. Analyze results
You want to analyze what content performs best. But, in order to do this, you must choose which metrics are most important. Are you most concerned with social media performance, organic search performance, conversion, return on investment, etc. Know what’s most important, track and then “rinse and repeat” what performs best for your key metrics.The key is offering content an audience wants.Click To Tweet
My best advice for anyone who wants to continually create epic content is to know their niche and audience very well. The reason why this is important is so you don’t end up picking a niche focus for your site that is too generic, but also way too niche focused in the process. For example, if you were to choose “basketball jump training”, there are plenty of angles you could go with this and still stay very on point (ie: jump training exercises, best nba dunks, at home leg exercises). I go into more detail on this niche focus here. Another great method for creating content that provides value to your audience and also plenty of backlinks and social shares, is expert roundup posts. Be sure to choose a niche where you will have access to lots of experts that you can rely on for content and additional social shares.know your niche and audience very wellClick To Tweet
Don’t just try to write epic words, try to live well, whatever ‘well’ means to you and for your priorities. To do otherwise is to create a really nice looking shell with nothing inside, and that’s a very fragile and ultimately unfulfilling thing to build. In other words, make sure you work at least as hard on your life as you do on the words you write about living it.Don't just try to write epic wordsClick To Tweet
Joshua Fields Millburn
Two words: add value.Two words: add value.Click To Tweet
To consistently write epic posts, you need to do two things:
Write and read daily. Make sure that you practice writing specifically for the Internet and know the classic posts from the heavy hitters.
It also helps if you commit headlines to memory. A lot of writing is formulaic and you should never fear cliche. Work to imprint sound, rhythm, imagery and metaphors on your mind. You’ll refer to them often as you grow.Write and read daily.Click To Tweet
In my own experience, the key to creating great content was just focusing on writing what felt right to me, what was important to me. You can’t be everything to everybody, and some people will resonate with your content and some won’t–that is just how it goes. While you can certainly get some guidance from outside sources to aid you in your blogging journey, find what works best for you personally, discard what doesn’t, and have some faith this will bear fruit for you.
I usually get some sort of intuitive nudge or an idea comes to me out of the blue, or while meditating, and there is my next blog post. I just write what comes to me without any sort of censoring or modification. I don’t overthink it too much. While I keep my audience in mind for sure, I primarily write for me, knowing if I am being authentic and providing value, ‘my people’ will connect with the content.
When I don’t feel like writing, I don’t force it. While I put content out on a pretty regular schedule, if I don’t feel like writing or I start writing something and I don’t think it’s good, I won’t publish. I think it is that lack of pressure that still allows me to create pretty consistently without holding myself to any specific publishing schedule.
The bottom line is write from your heart, don’t be afraid to be yourself and let your intuition guide you.You can’t be everything to everybodyClick To Tweet
To create epic content, a new blogger needs to be passionate and invested in the topic they’re writing about. Passion shows through in well written content, so the more the blogger is just real with what he/she is sharing, the better off they’re going to be.
Epic content tells an excellent story… it’s almost as if you’re reading the script to a short movie in some cases. The better story the writer shares, the more epic the content is going to be. The article needs to have an opening, a problem, and then a resolution… it’s that simple.
The more the writer can suck people into the story, the more they can connect with them emotionally to get their point across, and the more chance there is to get the person reading the piece of content to take action.Passion shows through in well written contentClick To Tweet
1. Do your own research. Amaze your readers by the amount of work you’ve done. Use the power of influencers. If you manage to create some useful content, then you found a gold mine! Just as I did in my research called SEO tricks from experts. (That’s why my first blog post straight away got more than 1k shares and 85 comments!)
2. Be sure to have a plan whom to inform about the publishing of your new post. You’ll get the best reaction from bloggers of the same level as you are (or higher). Find them in advance, ask them a question related to your post and ask for advice.Do your own research.Click To Tweet
Marieke van de Rakt
My first tip for any new blogger who wants to consistently create epic content is to blog about what you know. Write about those things you are passionate about, write about your expertise. You will probably create the most interesting and original content if you write about those things. And, you will have no problems coming up with ideas for new content.
Above that, you should make sure you prepare each blog post well. Think about the structure of your text. Which topics or elements are you going to discuss in your blog post? If you take some time to set up a clear structure, the main message of your blog post will probably get through to your audience that much easier.
Finally, make sure that each blog post is nice and easy to read. Don’t use too many long sentences or difficult words. Your readers will have a hard time reading such a text. Nobody wants to read a boring post, so make that your style is fun and enthusiastic.blog about what you knowClick To Tweet
My number one tip: Be emotional and in depth.
Not every piece of content is going to be epic, but when it is, it’s in depth. It’s informative to a precise detail. It looks like a well-developed guide to (whatever your topic is). You research it to exhaustion, take time to lay out the information, take time to create beautiful images to go with it, and you write until the topic is exhausted. Of course, the topic should be just a niche of what you do or you’ll end up with a book.
For example, we do a lot of things to develop content, but repurposing is one of them. So, we wrote an article about repurposing content called “The Publisher’s Guide to Repurposing Content.” While there are parts where we could have gone deeper and didn’t, it still holds a lot of information and has received over 250 shares.
The emotional part is what sets your content apart from others. If someone is reading your article, chances are they’ve read other people saying pretty much the same thing (if not as well, or as in depth). So it’s hard to break through the shell of “been there, read that,” and this is where emotion comes in. It doesn’t have to make them happy; it doesn’t have to make them sad. They don’t have to be angry about what you’ve written – but make them feel… something. That emotion will help set the information in their mind better, and cause them to remember you.
As Leo Burnett is purported to say: “Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.”Be emotional and in depth.Click To Tweet
If you’re a blogger looking to create epic content, be sure you put together an editorial calendar.
As a new blogger, you have grand aspirations that you will publish a blog multiple times per week. Truth be told, that rarely happens. Life gets in the way or you get side-tracked working on other projects.
Fortunately, if you plan your content in advance, you have a guide to help you consistently create content.
Here is my personal plan for blogging.
Create a writing space
The first thing I do is organize my ideas. Personally, I use Ulysses (mobile | desktop) as my writing tool of choice. It can help with organizing and writing your next blog post while minimizing distractions. Their software also allows me to jot down blog post ideas on-the-go from my mobile device or when I’m working in my office and they sync together!
To help me stay focused, I created three folders – drafts, in progress and published. All of my ideas go into “drafts.” When I am ready to write one, I move it to “in progress.” This way I am only working on one article at a time.
When I am finished, I can publish my blog post straight to WordPress right from Ulysses without getting sidetracked by an open browser tab.
At this point, I move all finished articles to the “published” folder.
While Ulysses helps me keep track of ideas and write my articles, nothing gets written until it gets planned out.
At the end of each month, schedule 30 minutes to one hour to plan out the content you want to create for the following month. You’re not writing the entire post. Instead, you’re looking at your “drafts” you jotted down in Ulysses and picking one from the stack to write about that month.
If your goal is to write one blog post per month, put that one blog post on your to-do list for that month and give it a date when you are going to write it. Planning is extremely helpful because you know what you are going to write ahead of time. It is now a matter of just sitting down to write.
Remember, during your monthly planning process, be sure to set realistic expectations.
As a new blogger who is just starting out, an ideal goal would be to publish one new article per month. This way you build a habit. As you consistently hit your target, consider publishing two per month, eventually getting to one per day if that is your goal.
Schedule out your articles
Now that you have your ideas and you have planned out what you are going to write about for the month, it’s time to add it to your calendar.
I like to say, “what gets scheduled gets done.”
This also applies to blogging too.
As a new blogger, consistency is key and by putting it on your calendar, you are creating an appointment with yourself to blog.
Write with purpose
In order to create epic content, don’t just write a blog post on any particular topic. Think about some of the pain points you get asked about a lot and write about those. In your content, be sure you have a clear goal on what you want readers to take away from it and be very detailed and thorough in your blog post.
By taking the time to set up a writing environment for capturing ideas, planning them out, scheduling them and writing with purpose, you can create epic content that your audience will love and keep coming back for.what gets scheduled gets doneClick To Tweet
Dustin W. Stout
First of all, nobody can make you consistent at blogging but you. So the first piece of advice I have is to dig deep inside yourself and figure out, beyond a shadow of a doubt, that blogging is something you want to be successful at. Because if you’re not 100% convicted about being successful at it, you wont be because you wont be consistent.
Secondly, you need to always be observing the world around you, actively looking for ideas. If you dedicate your creative brain to constantly looking for ideas that fire you up, then you should never have a problem with what to write. Not having fresh, exciting ideas is what keeps a lot of bloggers from writing much.
Lastly, you need to develop a system or blogging process that will allow you to have a rhythm of publishing consistently high-quality (or epic) content. Use tools to help you streamline and refine your process to get better, faster, stronger at it ever single time.nobody can make you consistent at blogging but youClick To Tweet
Epic content is awesome, but meaningless if you don’t get it in front of eyeballs. Social media is an important channel for bloggers to make sure their content gets read. But in order to truly get the most engagement on your content you need to take the time and create unique and tailored messages for each social media network.
For instance, you need to keep your Twitter messages clear and concise as you only have 140 characters to work with. But Facebook (63,206 characters) and Instagram (2,200 characters) not only do you have more space but you should be using that space by providing your followers with interesting commentary or detailed descriptions of your content. LinkedIn (600 characters) is in between but you will want your tone to be much more professional then in the other three due to the different audience. Put some thought into your social media messaging and get those eyeballs on your content!get those eyeballs on your content!Click To Tweet
To create epic content I think one of the most important things a blogger can do is research. Do some research on the topic and link to some of that research. Don’t be afraid if it is a topic that has been written about. I have found many of my readers to learn things from me that I thought they would have read elsewhere. Not always true!
Keep your content easy to read. Use white space, headlines and images. For every 300 words or so be sure to have images. They break up the reading and make it easier on the eye. They are also great to share with on the social networks.
Add in some quotes and other shareable content – slideshare, etc. People love to share that kind of stuff.
Don’t be afraid to hit the publish button. New bloggers especially are afraid the post is not 100% perfect and guess what? Not many will be. You can always update an error if it happens. Do you best but DO hit that publish button.Do some research on the topicClick To Tweet
My tip is don’t overstretch yourself. You know when you join a gym in January and go to the gym every day for the first month. What happens after this? You stop going. When you start blogging you’ll want to write more but try to resist this. Write less and then increase frequency over time. How about writing one epic piece of content once a month? If you have time you can always increase frequency but that is better than writing and then stopping!Write less and then increase frequency over time.Click To Tweet
First, identify who your target audience is. Demographics; age, gender, location, interests etc. This is the first step to creating epic content.
If you don’t know who you are talking to, then how do you know they’d be interested in what you have to say?
Second I don’t believe you can be all things to all people.
Today I’m going to challenge you to think about your niche in a way that makes you stand out. This is not an option☺, this is mandatory if you want to create epic interesting content.
Third, taking this approach will help you get a leg up on your competition by setting you apart from the rest.
Forth, and from a pragmatic perspective this approach makes it’s easier to create content for a specific audience.
As a Pinterest expert my blogs are about helping bloggers and businesses get more traffic and sales to their blog and website using Pinterest.
I feel strongly about helping people and if you start with the mindset of helpfulness your creative juices will flow and you’ll develop great ideas on how to accomplish that.
Avoid limiting yourself to blogs that only focus on your products. Instead also use the indirect approach of helping vs. the direct approach of selling or promoting because no one wants to be sold to. People can sense if you just want to sell your stuff. Think helpfulness.
Pinterest is a unique platform and people go there looking for help so it only makes sense to create posts that my target audience will find relevant, interesting, informative, and ultimately they will take action on. If my audience only reads my posts but they’re not taking action on it than I’ve failed. (Meaning I haven’t helped them)
Always give your audience more of what they want. You can easily find out what they love by checking your Pinterest analytics and Google analytics once a month. The analytics will reveal what content your audience is likes best. People like to consume content in different ways. For example, if your target audience loves eggs, don’t assume they all like scrambled eggs. Offer them options like hard boiled eggs, poached, sunny side up, over easy, and so forth.
What that means for bloggers is repurposing your most popular content into other formats such as; infographics, how-to’s, checklists, guides, an e-book, and so forth to get more people sharing your stuff. Remember that most people are visual learners so always include images in your blog posts; you’ll get more shares that way too!Always give your audience more of what they want.Click To Tweet
Become an observer. Watch. Listen. See ideas in problems. Spot ideas in pain points.
Most beginner bloggers hurry to GET (money, traffic, social shares, subscribers) so few GIVE their attention to spotting the problems of their readers. Which is why most new bloggers struggle terribly to write super helpful, thorough, inspired blog posts. It has little to do with experience and everything to do with not paying attention, not observing, not listening, to create posts focused on reader pain points.
Look for pain points on Twitter, Facebook, G Plus, in blog comment fields, on niche specific forums, heck,anywhere online where your readers – or where future readers – meet.
Ask questions on Facebook and Twitter. I like simply asking, “Hey guys, what are you struggling with on your blog?” Answers flow in steadily, supplying you with fabulous blog post ideas.Become an observer.Click To Tweet
The one thing I’ve learned about creating consistently epic content is you need to be doing one of two things on a regular basis:
- Do epic stuff in your own life
- Be consistently testing, tweaking, breaking and experimenting with your site and content.
Simply, if you’re doing cool and noteworthy things in real life, you’ll have plenty of stories to tell and things to write about.
As for the second one, most large scale blogs have a goal of teaching something. So in order to teach, you have to go through the process of learning and experimenting. If you have a cooking blog, you need to constantly be cooking and creating new recipes. If you have a marketing blog, you have to split test and think outside the box, so you can share your results with others.
If you can do both of those two things above, then you’ll really be ahead of the game.Do epic stuff in your own lifeClick To Tweet
- What topics are shared the most on other blogs?
- What topics is Google suggesting?
- What topics are being talked about in new aggregators?
Finding the best topic is half the challenge. Once you’ve nailed this, you can focus on the other half: connecting your amazing new article with an audience that will love it.New bloggers can get ahead quickly by using research to find topics.Click To Tweet
Look at your analytics. They will tell you what your readers are responding to. Develop more topics along those lines! Also…nobody consistently creates “epic” content — and readers get burned out if all your posts are 2,000 words, too. Vary your epic posts with ones that are power-packed but shorter, as not everyone will slog through long posts.Look at your analytics.Click To Tweet
Write insanely detailed work that people can’t wait to read and share. How can you do this? Test your ideas to find out what your audience wants and what they’ll ignore. Looking at your most popular posts in Google Analytics is one great way to do this. Another great way is to use Buzzsumo, check for the most popular posts in a particular niche and then reverse engineer what you find. But what about originality? Well, read often and outside of your comfort zone and then use what you find to come up with ideas that stand apart from those belonging to others. In the end, you’re on the hook for creation and to create something epic, you have to bleed and sweat into your content.you have to bleed and sweat into your contentClick To Tweet
Consistency seems like it’s about habits, but it’s really about focus. Consistently good work comes from consistently focusing on your topic and theme and expressing it as clearly as possible. When you’re writing, start your process by trying to summarize everything you’re trying to say in one or two sentences (even the really tough stuff), and you’ll be that much closer to making sure the end result is worth reading.Consistency is really about focusClick To Tweet
It’s HARD to consistently create epic content with everything else going on in your life. But in order to grow your blog, you need to do just that.
Before you sit down and start writing, there’s something you need to know:
We generally avoid doing things we don’t feel comfortable doing. You might feel uncomfortable writing, publishing and/or promoting posts, and that’s why you avoid doing it. So the first thing you need to do is convince yourself that you like creating and publishing content.
Easy – get started and publish a post. It doesn’t need to be anything major, just a few posts on Medium. Soon, you’ll realize that your fears are completely unfounded.
Second, make the writing process easier for yourself. It is time-consuming to create epic content, but there are things you can do to make it easier. Carve out time during the day for creating your content. For example, if you normally wake up at 7am, you might wake up at 6am and use that extra hour to blog.
Start by writing an extremely detailed outline. This makes it so much easier to write the post. Set deadlines for yourself along the way (e.g. 1 hour for the outline and 1 hour for writing the post) and keep those deadlines.
(PS: If you want to learn HOW to create epic content, check out these 4 writing tips).make the writing process easier for yourselfClick To Tweet
My best tip for coming up with epic content consistently is creating a writing habit. If you focus on showing up each day and write 250 words, you’ll soon be able to publish multiple posts per month. Once you’ve built the habit, you can slowly start increasing the amount of words you write daily. It’s really that simple. The danger is that it’s also easy to skip a day or two. Don’t allow that to kill your momentum. Stay true to your goals and keep writing!focus on showing up each dayClick To Tweet
Consistently creating epic content is a sure-fire way for a new blogger to get noticed fast.
I’ve two tips to share with you:
- Research your audience like crazy
Your audience are the arbiters of epic.
So you need to know them inside out.
What are their needs and desires?
What jobs do they do? What hobbies do they have? What expressions do they use?
The better you understand your audience the better you can create content that they are compelled to read. This means content that speaks to them on a deeper and more profound level than anything they’ve come across.
- Research like a thing possessed
To be epic, your content must be the best in your niche. At least your audience must consider it the best they’ve seen.
The only way to do this is to research obsessively before writing. You need to study any relevant blog posts, surveys, books, podcasts, whatever you can find. You may not be an expert now but, before you put fingers to keyboard you will be.
If you can combine your research with lessons drawn from your own unique experience, it can really take your content up a notch.
Just one more thing
I’ll let you in on a secret. To make the most of your epic content, it should optimized to enhance customer engagement.
If you want to know more, read my post on how to increase your customer engagement.Research your audience like crazyClick To Tweet
Go Make Epic Content!
Great and memorable content isn’t made with luck or magic. It’s made with hard work, and it takes time.
Ask yourself what your goals are. What purpose do you want your content to accomplish? And make a plan. Have at least some sort of calendar blueprint.
Make sure to do research. Don’t skip this vital step. Find out what your readers want.
On top of that, be consistent, provide value, and make high quality stuff.
You have everything you need.
Go make content that will blow your audience away and stick in their minds for years to come.