You’re stressed out. You can feel it in your stomach, it’s all tied in knots. Your chest is heavy, it’s hard to breathe. You want out, you need out. But you don’t know what way to turn.
You’re frantic. Desperate.
Like a caged baboon.
You decided to take a risk, to step out. You want to start something new. But the further you dig, the more confused you become.
And now you’re lost.
What the hell are you even doing?
Will people even like you?
Are you going to make it?
What if you crash and burn in a giant heap of garbage and failure?
Don’t worry. Relax.
Whether you’re starting a blog or online business, choosing your niche is one of the very first steps to take.
Your niche is like a compass that points to your success.
Picking the right one is important.
It can be scary. It feels crucial.
But it’s easier than you think. And even if you do mess up, you can always change it later.
No big deal.
Why Discovering Your Perfect Niche Is So Important
Your niche basically defines everything about your blog or business. Your future and every action you take will be determined by it.
What name you choose. How you create your brand. What language you use. What audience you target. Where you advertise. What you sell.
It’s all up to your niche.
I’d even argue that what niche you choose greatly influences your success.
If I chose knitting as my niche I’d fail. It bores me, I’m not interested. Plus I’m just bad at it.
One niche I know I could dominate is digestive health. I have almost a decade of experience — I’m practically an expert. And I really enjoy helping people.
It’s all about playing to your strengths.
The Triad of Balancing Questions
I believe in following your dream. There are a lot of different niches out there. Some might be easier to make money in than others, yes, but I don’t believe it’s all about making money.
It’s about who you are. What purpose were you born for? Deep down you are very passionate about something. You love to do certain things more than other things.
What’s the point of making lots of money if you hate what you’re doing anyways? Don’t you want to enjoy what you do?
When you do what you love, you’re happy. Happiness is contagious. When you’re happy, other people are happy too.
You have more time and energy for what you love, admit it. It’s hard doing something even part time if you hate it, but if you love what you’re doing… you have to force yourself just to eat and sleep because you don’t want to stop.
And the truth is, somebody out there needs your passion and dedication. You are a unique person. Only you can fill the spot waiting for you in this world. And people out there are waiting for you to do it.
When you do what you love, you’re better at what you do, and people love you for it.
But let’s not get too ridiculous. You also need to be good at what you do. And you need to eat right?
Why not do what you love, be awesome, and make loads of money while you’re at it?
Asking yourself these three questions is the first step to figuring out your niche:
- What do you love?
- What are you good at?
- What will people pay you to do?
4 More Crucial Questions to Ask
What’s your story? You are a unique person. You have a different angle that no one else has. You have an interesting past. How does your story relate to your niche? How can you make it come to life? And most importantly, how can you relate to people?
What can you give? What makes you valuable? You need to give people a reason to follow you. What are people going to get from subscribing to your list? What do you have to offer that others don’t?
Who can you help? Who is going to benefit most from what you have to offer? Think about the sort of people who fit in your perfect niche. What are they like? What are their likes and dislikes? Where can you find them?
What’s your worldview? What do you believe in? What sets you apart? What are your values? What’s your mission? What’s important to you?
Will It Fly?
Stop trying to reinvent the wheel. You don’t need to fix what isn’t broken. You don’t need to create an entirely new industry. But what you can do, is do something better.
You don’t need to think up something new that no one has ever heard of before. Stop trying. Just pick a niche that already exists and do it better. Tweak it a little. Make it different. Make it stand out.
If no one has ever done it before, chances are there’s a reason why. If people have already found success doing it, that’s a good sign, because it means that you probably can too.
Make sure to search your niche in Google. If the search results feel like a graveyard, that’s a red flag. You want a niche that has at least a million search results.
Is there a need for your niche? It won’t survive if there’s not. You need to make sure that you’re solving a problem.
One of the most important things you can do is market research. Before you get started, before you commit, find out if your idea is even feasible. Find out what people want.
Do lots of different Google searches. Study your niche and other related niches. Read lots of blog posts, listen to podcasts, attend webinars, read books, download free ebooks, go to events, read the comments of popular blogs, and check out the reviews of books in your niche.
Pay attention to what people say. Look for what they’re struggling with. What frustrates them? What need do they have? Can you solve it?
What the Experts Say
Don’t just take my word for it. Check out what my blogging guru friends have to say about finding a niche.
“The perfect niche for your blog is at the intersection of what you know, what you love, and what you can earn money from.
Leveraging your existing knowledge gives you an edge and will always benefit your readers.
Doing what you love is a great motivator and it’ll ensure that you put your heart and soul into your blog.
Finally, we’ve all got bills to pay. And even if you want to start a blog as a hobby, you may want to turn it into a business at some point. So it’s critical to consider whether you can earn money from your chosen niche.”it's critical to consider whether you can earn money from your chosen nicheClick To Tweet
“There are two important ingredients in choosing the right niche for your business.
The first is, choosing a topic that you love to write and talk about for hours on end. You need to be truly geeked out and passionate about your topic, since everything you do and create will center around this, so choose a niche that’s directly aligned with what you love teaching and learning.
The second part is choosing a niche that’s filled with the customers you’d absolutely love to work with. You can’t truly connect with people on the level needed to convert them to ‘hell yes’ buyers if you don’t resonate with them. For instance you can have a foodie brand, but WHO are you targeting? Busy moms, hipster 20 somethings, or chefs in the making. A huge part of a niche are the demographics, so make sure you know the ONE person you plan to talk to and cater to, that’ll make a huge difference on the time frame it takes to connect with the right readers.”WHO are you targeting?Click To Tweet
“Choose something you’re passionate about. I know everyone says this but it couldn’t be more true. Especially if it’s a blog. You’re going to have to write about things that interest you, you’re going to have to enjoy the process to keep going through the hard times.”Choose something you're passionate about.Click To Tweet
“Do you know what you want to blog about? The easiest way to decide if what you want to blog about will work as a niche is to ask these two questions. If the answer to either one is yes, then your niche will work and you can make money.
1) Is there a problem you’d be solving for your readers?
2) Will you be blogging about an expensive hobby?
Once you know you can make money, you can start. And remember, you can always pivot and get more specific as you go along.”you can always pivot and get more specific as you go alongClick To Tweet
For More Help Check Out These Awesome Posts
Here are my favorite resources for finding a good niche. It’s where I went when I was just getting started.
- What to Do When “All of the Good Ideas are Already Taken”—Tips to Help You Pick a Niche
- Why Finding Your Niche Is Just Plain Bad Advice
- The Ultimate Guide to Finding A Profitable Niche
Do or Die
You don’t have to have your niche completely figured out right away. It’s ok if it’s not crystal clear when you get started. You’ll learn as you go along, and your niche will evolve with you. Some things will change after you get started, and that’s alright.
Once you have the basic idea for your niche, get to work. The best way to really nail your niche is to try it out and tweak it as you go. You can refine it over time.
The most important thing is to just get started.
When you’ve picked your niche, it’s time to move on to picking your domain name.
What’s your niche? Have you been thinking about a couple different options? Tell me about it. Leave a comment below, and let me know if you have any questions.